Does the Genius Bar tell the whole story?
If you spill liquid on your Macbook Air and it won’t turn on, the Apple Genius Bar will tell you the laptop should be replaced and the data irretrievable. I’d expect an answer like this from a New Jersey used car salesman. But from an Apple ‘Genius’?
Why does Apple say the laptop is dead? I spoke with an Apple employee at the Palo Alto store last Thursday. He said that if a laptop is damaged from liquid, Apple has an all-or-nothing policy: you pay (nearly) the price of a new machine to get a new logic board, keyboard and trackpad. And because it costs the price of a new laptop to replace everything, Apple says you’re better off buying a new laptop.
Problem? If you spilled liquid on just the keyboard, it’s possible only the keyboard is damaged. But the power button on the latest generation of Macbooks is integrated into the keyboard. So it might be that the rest of the computer is fine, even though you can’t turn it on. It turns out keyboards aren’t hard to replace for ~$250. Much cheaper than a new laptop. (more…)
The rumor mill today has it that Facebook poached ex-Apple engineers to build a Facebook phone due out sometime next year. Previously the company has reported that its mobile presence is not so good. But was the hardware really the problem? Here is more of the story.
Curious what Apple is really like? As a company? Adam Lashinsky, author of Inside Apple: How America’s Most Admired–and Secretive–Company Really Works, will be speaking at Stanford this week:
Learn about some of the most common mistakes startups make (and how you can avoid them) at this Procopio and SV Forum event:
Fellows of the Stanford-Taiwan Biomedical Fellowship Program will talk Tuesday about the collaboration between Taiwan and the U.S. in biomedical entrepreneurship.
'GO APPLE' license plate spotted.
Have you seen great Silicon Valley license plates recently? Mention us in a tweet and we’ll post it!
“Think of venture capital as crack: it makes you feel great, but it will kill you,” venture capitalist Guy Kawasaki said to a group of Stanford students last week. He was referring to what happens to startups when they receive VC money and see it as a cue to spend all the money trying to scale too quickly.
Instead, the best time to raise VC money is when you don’t need it. Rather than show up at a VC meeting with just a powerpoint, bootstrap for a while and show up with a prototype “the dogs are eating.” Prototyping is a process rather than an event, so start user-testing early, and don’t visit a VC until users actually want the product.
While many VCs say they invest in teams rather than ideas, Kawasaki said it’s much easier for them to say this in hindsight. ”I’d rather invest in an asshole who made me money than a nice person who lost me money.”
If investing was like online dating, it wouldn’t be eHarmony to find your soul mate, he said. ”It’s hot or not.”